Why Native Advertising Fails

By Sarah Snow It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it. While 71% of viewers scroll down on regular content, only 24% scroll down on native ad content. And even then, among the 24% of people who scroll, only 2/3 won’t make it past the first third of the article.

Source: Social Media Today

    

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