Social Media Marketing World: 17 Tools to Optimize Your Social Media Performance

By Ian Cleary

ian cleary

Want to make significant improvements to your social media presence to-day?

At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance.

It contained a range of really interesting and useful tools to help you target the right people, get better results with your content, convert more traffic and improve results.

Here is a summary of the tools that I covered:

Targeting the right people

Social media is amazing for connecting with new people. You can build relationships with new people every day, however, you need to have a strategic approach.

Without a strategic approach you might end up wasting a lot of time connecting with people that may not benefit your business. We’re in social media for our business, right?

Here are some tools that will help you identify the right people.

1. Find relevant followers using Tacticscloud

Tactics Cloud is a pretty nifty free Twitter search tool. It allows you to build up filtered searches on Twitter and then produce Twitter lists based on the results.

Here is an example of the type of search:

Find people that have “Marketing Manager” or “Marketing Director” in their bio that lives in “New York” that has at least 1,000 followers.

Apply your filters to find the right people

Use Tactics Cloud to target a group of people, add them to a Twitter list and then use Hootsuite to target people on the list.

2. Target Your loyal fans with Leadsocial

Leadsocial is all about finding ways to get a return of your investment in Facebook. One piece of functionality that’s useful for targeting the right people is the list of engaged fans.

Leadsocial picks out the fans on your page that are engaging the most – sharing, commenting and liking.

The people that engage the most are your raving fans and are more likely to buy from you!

3. Find the influencers with LittleBird

Littlebird is an excellent tool for identifying influencers in your niche.

It has a concept of an insider score. The higher the score the more influential that person is within your niche. To get a high score you need to have lots of other influential people following you. If you are influential other people that are influential will interact with you.

This makes sense. Influencers interact with other influencers.

LittleBird Insider Score

Find the insiders!

4. Target the right bloggers with Grouphigh

Grouphigh is a really powerful blogger research tool. It has a very large database of bloggers with powerful search criteria.

Search through the database, identify a short list of bloggers and then analyze each individual blogger.

When you want to analzye a blogger you’ll be able to find their contact details, latest blog posts, social profiles and much more. If you start interacting with this blogger you can record this activity within Grouphigh.

GroupHigh Individual Record

View details and track interactions with each contact

Get Better Results with your Content

We spend so much time producing content we really need to make sure it’s time spent wisely. There are various tools that can help us to product good content and help get better results with the content we produce.

5. Produce Infographics with Piktochart

Infographics can be a great source of links back to your site and can help you rank for competitive terms you might normally have difficulty ranking for.

We recently did an infographic was got over 120 embeds (120 different websites included the infographic on their site) and it helped us rank for a very competitive term.

But you don’t always have to go to great expense to create the infographic. There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.

6. Find popular content ideas using Topsy

Finding content that is popular in your niche is a great way of finding content to write about. It’s not about copying content but if certain types of content is popular it makes sense to write about similar content.

You might write about the content from a different angle, write a better post or write a more up to date version.

With Topsy you can search through their database and filter content based on keywords that have the most links to it. If content gets a lot of links it’s popular for a reason.

7. Optimize content for sharing on social media

It’s becoming increasingly important to add relevant information for social media channels to your blog content so it’s shared out correctly.

For example, we recently added Twitter picture cards to our content so that when our content is shared on Twitter they can display an image of the post within as the user is browsing. This helps increase the click through rate significantly.

Twitter Cards

Great sized image displayed within

There is other data you can also provide for other social channels such as Facebook.

The first stage of optimizing the content is finding out what is missing from your current content. Use the tool provided by Knowem which will give you a percentage rating and you’ll find out how well optimized your content is.

To resolve the issues you will need to talk with your development team.

8. Find out what you can rank for with Opensite Explorer

Writing content that you can rank for in Google means you will get more traffic to the post on an ongoing basis.

This means you are getting more value from the content you are writing.

But the first stage about optimizing content is understanding how highly your domain / pages on your domain are …read more

Source: Razor Social


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