By Ian Cleary
How many social media tools are there?
We know this because we get pitched social media tools all the time!
We are adding more and more tools to our tools directory and this is our central resource for all social media tools.
Here are some of the interesting tools we have come across recently:
1. Locowise – Social Media Analytics
Locowise is a social media analytics tool for monitoring campaigns, analyzing results and creating nicely designed reports with ease.
Here are some of its key features:
- Features Facebook, Twitter, Instagram, YouTube, LinkedIn. Over 200 metrics. Reports in 17 languages.
- Nicely presented and easy-to-understand graphs and charts.
- Create custom dashboards and send reports that include all the metrics you need.
- Benchmark with other profiles to measure your performance against competitors.
- See which hashtags are being used where and who’s using them. Get insights on reach and performance.
Here is an example of one of the reports.
Dashboard when you login
Depending on your subscription, you can also get access to Facebook Ad analytics.
Pricing: Starts at $120 per month.
2. MavSocial – Social Media Management
MavSocial is a social media management platform with a particular focus on the visual side of social media.
As well as publishing/scheduling content to all the platforms, you can also store all imagery and videos used within a library.
This is extremely useful and should really be part of every social media management tool.
When you post images on social media, you will generally need to use them again. So it’s important that they are easy to access.
Other key areas of functionality:
- Supports Twitter, Facebook, Tumblr, LinkedIn and Youtube.
- Supports Chinese social networks – YouKu, Weibo and Renren.
- Integration with various stock-photography sites where you can search, find and buy images. You can then add them to the repository.
- RSS support – share and view content from RSS feeds.
- Campaign functionality supported where you can manage, deliver and report on individual campaigns.
- Supports automatic uploading of video content to Facebook and Twitter so content is posted there natively.
Pricing: There is a free option, $30 per month, $99 per month and custom pricing for larger organizations.
3. SoTrender – Social Media Analytics
SoTrender is a social media analytics platform for Facebook, Twitter and Youtube.
It provides detailed analytics for your accounts and your competitors.
Here’s a useful feature where it recommends certain actions based on your analytics.
- Set KPI’s (key performance indicators) and measure performance against this
- SoTrender interprets the data and gives you practical tips to improve (over 300 data points analyzed)
- Track and analyze your competitors
- Workflow management and task assignment
- Customized email and SMS messages to report on any unusual activity
- Publish posts directly on SoTrender on Facebook
4. Reachpod – Social Media Management
Reachpod is a social media management platform.
You set up a pod, which is a collection of social networks.
You then define the streams that you want to be displayed as part of the ‘pod’.
There are some streams that can be displayed as ‘live streams’, e.g. to monitor tweets including your name.
- Publishing and scheduling – Supports Facebook, LinkedIn and Twitter. You can also view and respond to content on Instagram.
- Monitoring feeds – You can monitor feeds from WordPress, Tumblr, Blogger and RSS.
- Reporting functionality – Create customized reports for the channels supported.
- Monitoring – Monitor activity based on keywords and set up notifications.
- Team Work – You can create and assign tasks to different team members.
Pricing: There is a a free plan, a plan starting at $5.99 per user per month and also corporate plans.
5. Atomic Reach – Content Analysis and Improvement
Atomic Reach analyzes your content to help make it more relevant and appealing to your target audience.
When you install the Chrome plugin, you can enable it with the click of a button.
Write your blog content and then get Atomic Reach to analyze and score it.
1. Highlight where the title is in your content
2. Highlight the content
3. Specify the type of audience you are targeting, e.g. knowledgeable, general, specialist, academic or genius.
Now hit ‘Score Now’.
Once you have your score, you can then try to improve it!
- Spelling – Any spelling issues will be highlighted so that you can fix them.
- Grammar – Suggested grammatical changes will be outlined.
- Title – You are provided with suggestions for improving your title.
- Body – It will check to make sure your links are valid, paragraph length is reasonable etc.
The standard and relevance of your content is becoming increasingly important as Google wants visitors to your website to have a good user experience.
This means they will stay, reading your content!
If there’s poor grammar, or if content is too technical for your audience, then they are more likely to leave.
Pricing: There is a free package for up to 50 edits a month and one author. For more functionality, you can pay $15 or $30 a month for Atomic Reach.
6. Onlypult – Web-Based Instagram Posting/Scheduling Tool
You may not always be out-and-about when you want to share some images on Instagram.
Instagram currently doesn’t have a scheduling option but some companies, such as Onlypult, have come up with innovative ways around this.
From the desktop app, you can schedule Instagram content for whatever time you like!
- Adjust the size of the image you want to upload.
- Specify a filter to apply to the image.
- Schedule for multiple Instagram accounts.
- Create default posting times.
Pricing: Prices start at $12 a month, with other packages available for $20 and $39 a month.
Around.io is a social media management tool that is focussed on online sellers.
It integrates with Etsy, Shopify, Storenvy, BigCartel, Magento, Folksy, Ecwid, Woo Commerce, TicTail and many more e-commerce platforms.
When you connect with your store, the products are automatically fetched and then you can automatically prepare social media updates across Twitter, Facebook and Pinterest.
Other key features:
- Set your schedule and automatically share updates throughout the day.
- Set up a queue of content to be pinned and schedule it out.
- Post directly to Facebook groups; a queue of content can be set up.
- Very easy to set up and intuitive to use.
- Create your social media plan for a whole day in one click using “Day Planner”.
Pricing: Around.io costs $9.99 a month or $99.99 a year to use.
Viraltag is a marketing platform for visual content.
You can connect up various accounts that have images and then you can use them in any status updates you share.
- Instagram – Use the images you have on Instagram as a library to share more images.
- Canva – Canva is graphic design for people without graphic design skills. As you build up a library of the images you create in Canva, you can access them within ViralTag.
- Flickr – Add a feed from Flickr.
- RSS – Find images through an RSS feed.
- Web – You can search the web for images and, with the click of a button, add them to posts.
- Picasa – You can also add images from Picasa.
Here is an example of Instagram pictures retrieved from my account. I really like this feature because I can take any of my older Instagram photos and use them as part of status updates.
- Content discovery – There’s a content-discovery component where you can discover images you may want to share, based on the category you select.
- Content sharing – Supports sharing to Twitter, Facebook, Tumblr, LinkedIn and Pinterest.
- Pricing: Some Viraltag functionality is available for free. Other packages with more features cost $29 and $99 a month.
There are so many new tools!
But there’s always a better way of doing things, and tool providers will always try and find better ways.
Have you used any of these tools before?
What do you think of them?
Source: Razor Social