February 27, 2015
Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it’s easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money.
Source: Social Media Today