Distilled NYC Update

By Noah Lemas

I’m Noah Lemas. We actually met briefly the other day; I’m the VP of the Distilled NYC Office. I’m a west coast native, who’s moved east with childhood notions of New York quickly changing as I settle in.

I’ve been in New York all of about three months now, just long enough to have seen a few interesting things but not quite long enough to, say, know where to catch trains or know which ones go where. I still take as much time determining which train I should be on as I do orienting myself when I’m back above ground, which is to say more time than I’ve admitted to previously.

The Distilled NYC office is the center of my universe, strangely; I made sure to know where work was first, which strongly influenced my mental map thereafter. I found a good burrito rather quickly, and a favorite sushi lunch, but I’ve also been flummoxed by the simplest of things. So long as I can catch a glimpse of the city’s newest landmark, though, I can usually find my way back to the office.

Okay, so maybe I’m still learning about New York, and I’m sure I have plenty of lessons ahead, but I’m loving it so far. I’m surrounded by a great team filled with smart people, with the full support and resources of our London and Seattle offices. We are working with a variety of great clients and big brands, making an impact as a smallish agency of relatively big renown.

As I’m meeting or reconnecting with people, I’m noticing some themes in regard to questions about the New York office:

Where can I meet you so that you can buy me a beer?

We’ve organized a meetup for February 10, 2016. Scheduled at the Made in NY Media Center across the river in Brooklyn, the event will be all about digital content. I’ve got a few tickets to give away (with drinks included), so hit me up in the comments below.

What have you done with Tom Critchlow?

Tom’s here in New York, living in Brooklyn, curating art, and working alongside the Distilled NYC team for key clients and projects. Having founded the New York office, Tom provides great perspective and support to me and to our New York team, and his role allows for an excellent opportunity for younger members of our team to learn directly from him.

Are you still in the same NYC office space?

We are…for now. You can still find us in the TechSpace building at 41 East 11th St., but not for much longer. We’re in negotiations on a new office location and things are looking very promising. Stay tuned!

So you must be growing?

Rather quickly at the moment, actually. We could probably continue to grow in our smaller digs, but the Distilled NYC team wants to put our stamp on a location so that it reflects our team and what we’re building here in New York. Distilled NYC has been here for five years now. The TechSpace building is a great place to establish a company and to have a turnkey office space to start but our growth is going to be better served by having a space to accommodate our video game room with a big TV short and longer-term needs.

So you’re growing again, then you must be…

We are hiring! With our client list and team growing, we are seeking a senior SEO consultant in addition to more general consulting team opportunities. If you are looking to work with an exciting team, for notable clients and on significant projects, let’s talk. I’m tasked with growing a rewarding and exciting place to work, to take the New York office to the next level. Come join us and help us build something memorable! Or maybe you know just the right senior consultant. Please, do let me know.

Do you folks still do team drinks on Fridays?

Every Friday at 4 PM, drinks of choice are on the house.

What about the London and Seattle offices?

I’m just the new guy here in New York. Craig Bradford still runs the London office and Rob Ousbey the Seattle office. They are hiring, too, actually, but you know you’d rather be here with us in New York, working alongside me and this team. In fact, maybe we should start a comparison; I have an idea for my next blog post: “Top 10 Reasons You’d Rather Be At Distilled NYC.”

Do you guys still do the SearchLove conferences?

Of course. The first of 2016 is coming up shortly, in Boston. You’ll find most of our team there, even Will Critchlow. I’ll be there, too, of course, so it’s another place to claim that beer. Why don’t you join us?

SearchLove Boston is back in May

What is this I hear about Distilled’s R&D team?

It’s true; Distilled’s R&D team is killing it behind the scenes. In addition to our internal tool-suite named simply “Ops”, we’ve also unveiled our Optimization Delivery Network. Both are products of Tom Anthony and Duncan Morris and the brilliant folks toiling away on our proprietary tools.

Everyone says the people at Distilled are smart. Pound for pound, who is the smartest person at Distilled?

I’m not sure the question makes sense entirely, but the answer has to be either Tom Capper, who I’m assuming stays aground in the wind due primarily to the density of his IQ, or “Chief”. Determining the comparative weights and IQs seems like an idea HR might want to review, though; we may need an alternate format for determining a winner. Also, of course, if I meet a team of tiny little geniuses in London, I will revisit this answer.

And Who is “Chief?”

Working as the quiet giant, that would be Niralee Thanki. Niralee has until recently served in the role of “Head of Finance.” She’s been promoted to Chief Operating Officer now, so “Chief” is the nickname that I thought I might be able to help make stick if I wrote it here. Congratulations, Niralee Chief!

Great, congratulations to Chief, but seriously, will you give us some skinny on New York City now that you’ve marketed at us for awhile?

You mean, as in, what has surprised me about the city but I wouldn’t normally mention? Well, I’ve learned about:

  • Public Restrooms

    • If you are wondering where the public restrooms are, you’re not ready for New York City yet. To use the local vernacular, “yeah, heh.”
  • Landmarks

  • Car Horns

    • Growing up in Southern California, I took offense to the car horn because, dude, mellow out already, I’m looking at the ocean. So, at first, New York City car horns had me a bit jumpy. Then I realized, though, the absurdity of one guy, honking his useless horn from twenty cars back. The car horn in New York City is like the car alarm in Los Angeles; nobody is listening or cares. Uh, yeah, heh?
  • Dogs
    • New York City is home to an entire bizarro canine world, in which little tiny dogs dressed up in sweaters and boots, with fancy hairstyles and bejeweled collars, walk human beings around the city on leashes. Yeah, heh.

Are you planning on being at the Comedy Cellar?

Not without more than 30 seconds of bad material, no. But I highly recommend taking in some jazz and/or blues at The Village Vanguard, just around the corner from our current office. Seeing and hearing the Vanguard Jazz Orchestra has been one of the highlights of my “real” New York experience so far. Another was dinner with a few Bend-based colleagues at The Oyster Bar at Grand Central Station (h/t Julianne Staino, who always has a great restaurant recommendation at the ready).

Maybe you, too, have a few things to share about this incredible city, a few notable tips, hacks, tricks, etc. C’mon, seriously, bring them to the Meetup on February 10. You know, because yeah, heh!

Source: Distilled


3 Resources to Help Invigorate Your Standard Content Routine

By Stefanie Flaxman

You’re probably familiar with “art imitating life” and “life imitating art.” I know I am.

We can apply this idea to content marketing, as well.

Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.

But how can life imitate your content?

Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.

You see this in life when you try a new activity and broaden your outlook of what you thought was possible.

Today, we’re going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to sell your creative work
  • How to take your Pinterest marketing to the next level
  • How to determine if you should publish a curated email newsletter

As you work your way through the material below, think of the following lessons as a mini content creation course.

A Simple Content Marketing Strategy for Creative Folks

In A Simple Content Marketing Strategy for Creative Folks, Rafal Tomal admits that he promoted his business the wrong way for a long time.

Just like many designers and artists, he built a portfolio and posted his work around the web. Then, he waited for feedback.

The problem with this method was the assumption that people — who are not design experts — would recognize his work as superior to the work of other designers and artists. Rafal soon realized he should focus on content marketing instead.

You’ll want to find out about the changes Rafal made to his strategy because it produced stellar results: with just six blog posts, he grew his email list from 800 subscribers to more than 5,300 subscribers between June 2014 and February 2015.

5 New Ways to Take Your Pinterest Marketing to the Next Level


Beth Hayden wants to keep content marketers informed about the world of Pinterest marketing and the latest changes to the platform.

5 New Ways to Take Your Pinterest Marketing to the Next Level outlines how to take advantage of new developments on Pinterest.

The Pinterest user base keeps growing exponentially every year, so it’s likely your readers and prospects are already on Pinterest looking for the types of content and products you produce.

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]


Curating is essentially sifting through a mountain of information on a specific topic (news, health, HTML, entertainment, lifestyle, content marketing, etc.) and plucking out the best content.

To create a curated email newsletter, you package that curated content into an email message, add a brief commentary about each link, and deliver it to your email list subscribers.

Some do it daily. Others do it weekly. But why go through all the trouble? And do you have what it takes to publish a curated email newsletter?

Demian Farnworth will help you answer those questions and decide if this type of content is right for you … with a little guidance from his Aunt Ona.

Move one step closer to your desired results

Review this post (and save it for future reference) as you think about ways to produce the best content experience for your prospects and customers.

A small change in your standard content routine could move you one step closer to the results you’ve been waiting to see.

The post 3 Resources to Help Invigorate Your Standard Content Routine appeared first on Copyblogger.

Source: Copy Blogger


Make validation tooltiptext look thinner

By EagerToLearn

enter image description here

Here is how my validation tooltip text look like :

What I want to achieve is something like this :

What CSS does it need to display the text like the below image?

Note that the second image, I scrrenshot it from another website, both run a same browser, I check the CSS for both tooltips but they’re have the same definitions. I don’t know why mine look thicker with a little shadow inside the text.

I’m using this font-family :

font-family: "MS Pゴシック", "MS ゴシック", Osaka, sans-serif;

Source: Stack Overflow


Order of query execution

By scott.se

I have a query of the basic structure

with cte1 as (Select *query on tbl1*)
,cte2 as (select *query on tbl1*
      Exception join cte1 )

Select * from cte1
union all
Select * from cte2

And I really have no idea whether I can be confident this will behave as expected – each of ctes produce similar rows, but would have different logic – I am wanting cte1 to pass through the table with its logic, then cte2 to review the same table again, after cte1 has picked all the records that apply to it – does this work?

Source: Stack Overflow


Are SEOs focusing on the wrong target?

By Dave Lloyd

adobe roadblock graph

I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here).

Take the term ‘SEO‘, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as ‘natural’, ‘organic’, or ‘earned’ results”. But I propose that the ultimate objective for SEO is not to get engines to recognize our relevance to a searcher’s query but to actually get our audience to value what we’re publishing and become loyal brand advocates.

To do this, search marketers must continue maturing into integrated digital marketing strategists who understand, and can act on, the key business objectives of your company.

We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user. And this practically means content – while content components (links, meta tags, length, readability, Open Graph markup, etc.) are important for relevance, they aren’t measured for value to the searcher. What value, you say? The value that our content provides to our audience – and, yes, I realize that value is difficult to measure quantitatively.

One small way SEO value can be represented is by social sharing metrics. It’s like the old word-of-mouth advertising – if someone likes our brand, they’ll tell someone else. Over the past few years, social factors have become an important correlation for ranking. But to be truly effective at building social presence, hence effectively execute SEO, it’s our content that must do the work.

It’s about content

I realize you’ve heard the mantra for years: content is king! But why is it king? Good content doesn’t rule because Google thinks it’s relevant. Content is king because it’s how we appeal to consumers.

I’m reminded of an SEO joke:

  • Q: Why do SEO professionals date people based on personality instead of looks?
  • A: They know better than anyone that search engines are blind and that content matters most.

Our content represents our personality; our page rankings represent our looks. This is the true reason content is king. SEO is always changing, but what doesn’t change is our need to deliver helpful, delightful, and rewarding content.

Data paralysis

Of course, SEO starts with data. Although we need data analysis to sharpen our focus, sometimes we just have to go for it. We can’t expect to hit it right on every keyword, so why are we spending so much timed deliberating over keywords?

Today, far beyond being a mere distraction, data and information overload are cited as being negatively impactful on humans and businesses. Reuters conducted a study titled Dying for information, in which 43% of respondents thought that decisions were delayed and otherwise adversely affected by “analysis paralysis” or the existence of too much information, 66% of respondents associated information overload with tension among colleagues and loss of job satisfaction and 42% attributed ill-health to this stress.

We are immersed in ‘big data’ all the time. So when is the right time to make a decision about our SEO campaigns? Maybe never, if we continue with over-analysis.

Adobe’s Digital Roadblock survey found that more than half of marketing leaders trust their gut when it comes to directing budgets, including SEO team budgets. Instead of following the data, they choose to move on gut instinct. What? After all that analysis? Well, actually that’s not always a bad thing. Sometimes you’ve just got to take some risks.

Taking risks

One of the key takeaways was that digital marketers believe they should take more risks. Well, I think this applies to SEO teams.

Even if we can calculate a winning formula (boy, I wish I could have done that in the recent Powerball lottery!) we can’t know for certain what our markets will respond to. So take a risk and move forward. When all the analysis is done, we’re still left with the risk that our campaigns will not prove successful. We’ve got to get past the data paralysis and chart a direction for our campaigns.

Charting a direction

So, we’ve spent exhaustive hours poring over spreadsheets filled with keywords, data, URLs, and projections and yet we find ourselves at a loss to explain to our brand leaders why our SEO campaigns aren’t scoring well, despite the SEO team’s commendable optimization efforts.

Poor results are likely not due to selecting the most appropriate keywords, they’re due to the fact that we aren’t clearly focused on the individuals interested in what we have to offer. Remember, we all act in more than one capacity. We are workers, lovers, friends, coaches, volunteers. Our multi-faceted existence represents us as a whole. It’s that whole person who represents our target, not Google.

Therefore, SEO leaders should spend more time focusing on the overall campaign strategy, getting alignment with business objectives, and thinking about what improving the customer’s experience really means to their organization.

Source: Search Engine Watch


18 expert quotes from ClickZ’s Digital Trends 2016 Report

By Christopher Ratcliff

clickz content marketing on mobile

Our sister site ClickZ has launched its first Intelligence report of 2016 and it’s a firecracker.

The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.

Sure every digitally-focused publisher has its own trends report, but what makes ours stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics, including: ecommerce, content marketing, customer experience and, of course, search.

And if all that wasn’t enough, it’s completely free! You just need to fill in a quick registration form.

To whet your appetite further, I’ve compiled a few of the reports most insightful quotes covering all of the topics…


Paul Rouke, Founder and Director of Optimisation, PRWD:

“Data scientist will become one of the hottest and in-demand roles – although the vast majority of people relabelling themselves as one will be years away from having the experience and knowledge to warrant such a title.”

Jonathan Beeston, Managing Director, Croud UK:

“It could be a transformative year for brand advertising as YouTube and Facebook go up a gear with video. If Snapchat can find the right model, it could be explosive.”

Content Marketing

Andy Betts, chief marketer and consultant:

“Producing content for content’s sake is a 2015 tactic that will become more redundant in 2016. Last year’s comfort metrics, such as shares and likes, will be re- placed in 2016 with more meaningful measures such as engagement, reach and audience.”

Kevin Lee, Executive Chariman, Didit:

“The rise of ad blockers combined with the ‘banner blindness’ caused by 20 years of mind-numbingly off-target banners are forcing a doubling down on true native advertising.”

Customer Experience

Helen Colclough, Ecommerce Development Manager, River Island:

“It doesn’t have to be an ‘either/or’ situation. The mobile website has its purpose, but apps can help retailers to provide a great experience for the most engaged customers.”

Paul Rouke, Founder and Director of Optimisation, PRWD:

“[A key trend will be] the slow, quite painful move of brands starting to ‘walk the walk’ when it comes to truly understanding their visitors and customers, and harnessing these in- sights to improve their customer experience through data-driven optimisation.”

Data and Analytics

Andrew Hood, Managing Director, Lynchpin:

“People will become increasingly philosophical about ‘big data’ as technologies mature, the hype starts to subside, and it becomes more a case of ‘cheaper and faster data’. Faster will quickly become the most important factor as demand for data feeds for (up-to-date) personalisation become the critical norm.”

Benjamin Spiegel, CEO, MMI Agency:

“The ingestion of streaming data will become a key requirement for digital leaders. With rising competition in the digital advertising space the ability to ingest, analyse and act on data within a minimal time window is a crucial requirement for digital leadership. I expect to see a lot of disruptive technology solutions emerge in the next months in both the open source as well as the VC space.”


James Gurd, Owner, Digital Juggler:

“Speed and flexibility are both important. The time to consumer is constantly reducing with the introduction of services like Amazon Prime Now. Multichannel retailers like House of Fraser and Argos have ramped up their Buy & Collect offer with later cut off times for next day delivery, and local collection services like Collect+, Amazon Lockers and Doddle have given consumers more choice.”

Tessa Wegert, Media Strategist and Content Developer:

“2015 was the experimentation stage, and a time for gathering insight into consumer preferences and behaviour. Now, social sites will get to the business of tweaking their tools, and brands will be better equipped to know what social commerce strategy is most likely to pay off.”

Email marketing

Parry Malm, CEO, Phrasee:

“Email in 2016 is going to be much like email was in 2015, and 2014, and 2013 – insofar as it’s still going to be the highest performing online channel out there. 2015 was the year of ‘email automation’ and most brands either have programmes in place, or are planning them.”

Tim Watson, Founder, Zettasphere:

“The idea in some circles that triggered emails replace broadcast is wrong… The future is integrating broadcast and triggered emails. We can expect to see the best email marketing programmes in 2016 use the same type of intelligence for sending triggered email in broadcast email marketing.”


Greg Stuart, CEO, Mobile Marketing Association:

“Brands will drastically shift to mobile video, realising that it is hugely underpriced by more than 50 per cent compared to its effectiveness. Mobile audio and ‘sound’ as a strategy is a huge opportunity and mobile brings this to life.”

Andy Favell, Digital and Mobile Consultant:

“The majority of mobile development today is still focused on consumer applications and services that are at best nice-to-have and at worst pointless. This is changing because such initiatives often don’t deliver return on investment for businesses – measured either in terms of financial rewards, customer loyalty or brand perception.”


Jon Earnshaw, CTO, Pi Datametrics:

“The kids out there are leading the way – asking questions and refining further questions based on the answers they receive as they engage in something best described as a dialogue that in the not too distant future will see Google exhibiting behaviour capable of passing the Turing test.”

Mags Sikora, Co-Founder, PeriodBox:

“Can your customer service affect SEO? Absolutely! A large number of negative complaints may lead to negative reviews and non-flattering mentions across blogs! We really have to delight the customer across the entire brand experience and that doesn’t finish with the moment of purchase. That delight should be the driver behind all our actives.”

Social Media

Bob Cargill, Director Of Social Media, Overdrive Communications:

“Scheduling a series of messages, posts and updates on a regular basis may put you in the game, but the only way to win is to show that you’re alive and kicking, not some robot. Real time is big time on social media.”

Maggie Malek, Head Of Social And PR, MMI Agency:

“Brands will only matter if consumers’ needs and desires are central to everything they do. Listening to the consumer— with our data brains as well as our hearts — can help us discover the stories worth telling.”

Download the full 46-page Digital Trends 2016 report now.

Source: Search Engine Watch


Introducing The Digital CMO: Corporate Marketing for Those Who Live in the Future

By Mike Orren

It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me:

While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate marketer.

That’s not just true on Rainmaker.FM. In general, there isn’t a lot of blogging and podcasting in the corporate marketing space — whether that’s because of a gag order from the legal department or the time it takes to wrangle multiple agencies and channels.

But corporate marketers need help too.

Corporate content marketing strategies that work

In my day job, I run Speakeasy, a content marketing, social media, and promotions agency. Every day I talk with corporate marketers whose challenges and opportunities multiply with every new technique and channel available to them.

Whether it’s programmatic advertising; synthesizing content, SEO, and conversion; attribution modeling; or just getting all seven of their specialist agencies marching in the same general direction — today’s corporate marketer needs a lot of information and doesn’t necessarily have time to seek it out or consume it.

The corner office, or even the cube with a little window, can be a lonely place.

Engage with top corporate marketers

On The Digital CMO we’re going to make it a little less lonely by helping you engage with top corporate marketers in a wide variety of B2C and B2B companies.

We’ll celebrate their wins, learn from their struggles, and learn the strategies that are working today.

Each week, we’ll start with a lightning-round review of hot news and topics in brand marketing for the week. Then we’ll settle in for a candid chat with our featured guest, who will be a senior-level corporate marketer.

We’ll be frank, informative, and challenging.

Get your ticket to the boardroom

Whether you’re a CMO or an executive-in-training, you won’t want to miss a single episode of The Digital CMO.

Subscribe to The Digital CMO on iTunes now

P.S. Want to nominate someone to appear as a guest on the show (even if that’s you)? Click here.

The post Introducing The Digital CMO: Corporate Marketing for Those Who Live in the Future appeared first on Copyblogger.

Source: Copy Blogger