How to convert date which is having String type to NSDate?

By Chetan Purohit

I am developing an iOS app using Swift. I am accessing data from server and it is returning data in JSON format. In that I am having a field ‘ExpiryDate’ which is getting from that JSON and converted to string as follows:

var validityDate = offerElements[indexPath.row]["endDate"].stringValue

It is returning date of following format:

2015-08-24T00:00:00.000Z

I wanna convert it to MM/DD/YYYY, how can I do it ?

Your suggestions are most welcome. Thank you in advance.

Source: Stack Overflow

    

How to Double Twitter Traffic to Your Website in 30 days

By Ian Cleary

Double Twitter Traffic (portret)

Ever feel like you’re spending all your time on Twitter but most people are not reading your tweets?

Well…

The reality is that most people are not reading your tweets…!

But… that doesn’t mean that you can’t increase the number of people who do see them.

In this article, I’m going to show you how we increased traffic from Twitter to our website by 106% in less than 30 days.

Yes, we more than doubled our traffic from our Twitter account!

Traffic graph showing traffic increases

1. We analyzed our account

You may have seen our ultimate guide to Twitter analytics recently, where we shared how you can analyze your Twitter account. If you did, you will remember this image!

Infographic - Twitter Analytics You Need to Monitor

Before you start, you need to analyze your account for the things that are relevant to you in the chart above.

How many people are your tweets reaching? What demographics do your audience fit into? How effective are the hashtags you are using?

What you don’t measure, you can’t improve!

It’s important to have a baseline of how things are so that you can measure the impact of any changes you make.

2. We got more followers

It makes sense that, if you get more relevant followers, you have a chance to get more traffic.

Relevant is the most important word.

If they are not relevant, they are a waste of time. Having a high number of followers who have no interest in your industry or your brand will do you no favors at all!

I’ve been testing out Social Quant for the last couple of weeks, which identifies relevant people to follow.

Twitter business count growth

Showing the growth of Twitter followers on Razorsocial account

These tools are not always great but this one is really find good people to follow. You know it’s working when you are getting lots of opportunities to engage with new followers who then tweet you to thank you for the follow.

They are not passive Twitter users, they are happy to engage right from the start… which is encouraging when it comes to future engagement with your tweets.

3. We started on Blab… hang on a minute, what’s that?

Blab is like Google Hangouts, except it works…

You can have video conversations of up to four people at the same time, broadcasting live.

blab image

This is how it looks with multiple people on the Blab

While that is happening, there is a stream of conversation happening from the people who are watching your blab.

Blab is very much connected to Twitter. When someone is promoting the show, it’s shared out on Twitter. When people are sharing information when the show is on, they usually share it on Twitter.

This increased activity on your Twitter account results in more engagement, more followers and more traffic.

Ileane Smith made a great video showing some of Blab’s best features.

And don’t miss our detailed Blab Tutorial too. It contains everything you need to know!

4. We improved the content we shared

A couple of months ago, I looked at our Twitter accounts and wondered why so many tweets didn’t have images.

The tool we were using wasn’t automatically picking up the images.


Tweets with images get 150% more retweets
Click To Tweet


Yes…

Tweets with images get more retweets.

D’oh…!

If you look at our account now, you’ll see there are images with 90% of the tweets. We typically create images for our posts using Canva. Here’s an example:

Canva image

Created with Canva

Tweets with images are more likely to stand out on a crowded timeline, they look more attractive, and they are eye catching. Could you add more images to your tweets?

5. We shared more content

As we were still getting good engagement, we started scheduling more content.

Tweets disappear very quickly from users’ timelines, so the likelihood is that most people don’t see your content.

How many people are on Twitter for more than an hour a day? Not many. And even those who are don’t see every tweet that passes through their stream.

So… if you share content every hour, the same people don’t see your content.

You can usually tweet this frequently without worrying about overwhelming your followers. It can be a really effective way of improving your visibility on the channel.

We don’t share all of our content but we are sharing more of other people’s – and our own – and this is getting us more traffic!

What’s next?

We can all be smarter about how we share our content.

If we repeat-share our content (which we advise doing), we should vary the message and image for each post.

For example…

It’s often better to pick out an interesting quote in an article than to share the article title (unless it’s controversial or particularly compelling).

And it’s better to share an image that captures attention… we’re going to start sharing some animated gifs to capture attention.

This way, you can share the same post in a number of different ways: with different text, or different images. It is not repetitive, and keeps variety in your Twitter stream while promoting the same content.

Summary

Our experiment here was to drive more traffic, using Twitter. We already had a good Twitter presence but we wanted to improve it, and boost the amount of traffic our site got as a result.

We’re pleased with the results.

The next stage is to measure the conversion of this traffic.

If you put a bit of work in, you can substantially increase the amount of traffic you drive to your content.

Looking for more Twitter traffic?

Will you implement any of the above?

Looking forward to hearing from you.

The post How to Double Twitter Traffic to Your Website in 30 days appeared first on RazorSocial and was written by Ian Cleary

Source: Razor Social

    

This Tiny Editorial Habit Can Make a Big Difference in Your Content

By Rainmaker.FM

Here’s a quick tip that helps you build trust with your audience.

Discover how to produce clean, professional writing in a way that also maximizes your chances of creating unique content.

In this 14-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • A simple, but often ignored, editorial standard
  • When Stefanie broke this editorial standard during an episode of Editor-in-Chief
  • The importance of researching your ideas before you present them as original content

Click Here to Listen to

Editor-in-Chief on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post This Tiny Editorial Habit Can Make a Big Difference in Your Content appeared first on Copyblogger.

Source: Copy Blogger

    

The Entrepreneur’s Path to Building a Real Business

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is a marketing expert, entrepreneur, and bass player.

He is the Creative Director of Kinectiv, a marketing firm that focuses on developing business identities and providing customers with a great experience via websites, graphic design, and social media.

He’s been described as the “brains” behind this operation, as he develops strategies and marketing campaigns to ensure the success of Kinectiv’s clients.

He is also the owner of Commonwealth on Queen, a farm to fork cafeŽ.

Now, let’s hack …

Mark Reinmiller.

In this 34-minute episode of Hack the Entrepreneur, host Jon Nastor and Mark Reinmiller discuss:

  • Why ignorance is bliss when building a business
  • The importance of connecting with people
  • Why you’re always building a community with people, no matter what you’re doing
  • Deciding to do something and not giving up

Click Here to Listen to

Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post The Entrepreneur’s Path to Building a Real Business appeared first on Copyblogger.

Source: Copy Blogger

    

Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More

By Rainmaker.FM

Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.

Essential Learning Points From This Episode:

  • Why are so many online entrepreneurs struggling with originality?
  • Being better is no longer enough, Chris explains why
  • A surefire way to be seen as an influencer in your niche
  • Why it’s simply weak to be unoriginal
  • The role community plays in helping you be a better entrepreneur
  • Much, much more!

Click Here to Listen to

Youpreneur.FM with Chris Ducker on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More appeared first on Copyblogger.

Source: Copy Blogger