Focusing on Consumer Attitude to Understand Behavior

By Nate Hennon

For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy.

Source: Search Engine Watch

    

The Easiest Way to Know if Your Project Has Failed

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is a speaker, advisor, entrepreneur, and the bestselling author of multiple books, such as Engagement from Scratch! and The Audience Revolution.

He is the founder of Firepole Marketing and Productive Inbox, and the host of the Business Reimagined podcast. He is also the creator of training programs, such as Audience Business Master Class and Course Builders Laboratory, which have collectively trained more than 3,000 online entrepreneurs.

In just a few years, Firepole Marketing hit seven figures in revenue and a worldwide team of 20 people, who support a community of more than 40,000 entrepreneurs.

Now, let’s hack …

Danny Iny.

In this 32-minute episode of Hack the Entrepreneur, host Jon Nastor and Danny Iny discuss:

  • The importance of having a “what’s next” mindset when something does not work
  • How to expand your bandwidth as an entrepreneur
  • What buying furniture can teach you about hiring employees

Click Here to Listen to

Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post The Easiest Way to Know if Your Project Has Failed appeared first on Copyblogger.

Source: Copy Blogger

    

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

By Rainmaker.FM

Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you …

Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical, actionable tactics from conversion experts all around the world.

These are the people who know what to do to your landing page, in terms of design and content, to make people want to take action.

Amy has picked her top three takeaways that she thinks you, as a Hit Publish listener, will love, but she’s also linking to more resources on Rainmaker.FM to help you boost those conversion rates.

Tune in to Hit Publish to find out:

  • The call-to-action mistakes that can cause you to lose sales and sign-ups (one of them defies classic copywriting convention)
  • Why you should practice flipping your headline if you want people to know in seconds what it is you do or offer
  • Why putting obstacles in front of your reader can be the best conversion tactic (even if it makes you uncomfortable)

Click Here to Listen to

Hit Publish on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More) appeared first on Copyblogger.

Source: Copy Blogger

    

How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One

By Rainmaker.FM

Author and Fast Company Editor Joe Berkowitz stopped by The Writer Files this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You’ve Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with host Kelton Reid about how he survives the harried life of a big city journalist.

In addition to his work for Fast Company, Joe’s writing has been featured in The Awl, Salon, The Village Voice, Vulture, RollingStone.com, GQ.com, McSweeney’s Internet Tendency, and many others.

For a writer who works on breakneck deadlines, and almost never gets a break from the writing life, he has some pretty solid advice for keeping the cursor moving.

Join Kelton and Joe for this two-part interview.

In Part One of the file, host Kelton Reid and Joe Berkowitz discuss:

  • How a bad breakup can boost your productivity
  • When to throw out the rule “All Killer, No Filler”
  • How to build your writing endurance
  • Don Draper’s advice for beating writer’s block
  • How making lists can help your head
  • The magical power of 4:00 a.m. dementia

Click Here to Listen to

The Writer Files on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One appeared first on Copyblogger.

Source: Copy Blogger

    

Ten Reasons Why Investors Love Shared Transportation

By Jeremiah Owyang By our count, the Collaborative Economy has been funded $25 billion, one of the highest funded tech industries, ever. For comparison, global social networks have been funded a mere $6 billion, which is just a quarter of the Collaborative Economy. Within the $25 billion funded, $13 billion has been invested in the transportation space, which is 52% of all funding dollars.

Source: Social Media Today

    

What Kinds of Advertising Do People Trust the Most? [NEILSEN POLL]

By Sarah Snow Neilsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where to put your advertising dollars, you need to know what kind of content and what media people trust.

Source: Social Media Today