From Projects to Products: How to Stop Selling Your Time

By Rainmaker.FM

Are you interested in developing and selling products? Seems almost silly to ask, right?

Everyone Brian Clark talks to wants to make a product and leave the world of client work behind. Designers, writers, and other freelancers, but also lawyers, realtors, consultants … you name it.

Even those who love working with clients wouldn’t mind that more passive revenue stream. Who wouldn’t want to supplement income and pick and choose from among the best clients and projects?

So what’s the secret? Well, it’s no secret at all.

In this 13-minute episode of Unemployable with Brian Clark, you’ll hear:

  • The simple (but not easy) key to products
  • Why “create and pray” is a fail
  • How Steve Jobs and Henry Ford are misunderstood
  • Why problems and desires rule
  • The audience-first approach to product development
  • How “know, like, and trust” works like magic
  • The show’s first listener question answered!

Click Here to Listen to

Unemployable with Brian Clark on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post From Projects to Products: How to Stop Selling Your Time appeared first on Copyblogger.

Source: Copy Blogger

    

moving sprite based on drag length/direction

By Daniel Mihaila

In my game I have a node on the bottom of the screen that id like to move along the x axis using touch. I’d like for my node to move left or right depending on the direction of the drag, and to also move the same distance as the drag. So if the user drags from left to right (CGPoint(x: 200, y: 500)toCGPoint(x:300, y: 500)) the node would move 100 to the right. This is what I’ve tried to do, but it didn’t work. If anyone has a way to fix this I’d really appreciate it

 override func touchesBegan(touches: Set<NSObject>, withEvent event: UIEvent) {

        let touch = touches.first as! UITouch
        let touchLocation = touch.locationInNode(self)
        firstTouch = touchLocation

 override func touchesMoved(touches: Set<NSObject>, withEvent event: UIEvent) {
        let touch = touches.first as! UITouch
        let touchLocation = touch.locationInNode(self)
        secondTouch = touchLocation

        if gameStarted {

            let change = secondTouch.x - firstTouch.x
            let move = SKAction.moveToX(greenGuy.position.x + change, duration: 0.1)

            greenGuy.runAction(move)     
    }
}

Source: Stack Overflow

    

R: CDF with data from arbitrary number of columns

By Arvind Swaminathan

I use following commands to print CDF based on values in two columns in a data frame X. I want to programmatically extend this to N columns without writing N lines. Is there any easy way?

CDF1 <- apply(as.matrix(quantiles), 1, function(x) { return(quantile(X$col1, x, na.rm=T)) })
CDF2 <- apply(as.matrix(quantiles), 1, function(x) { return(quantile(X$col2, x, na.rm=T)) })
result <- cbind(quantiles, CDF1, CDF2)
result

Source: Stack Overflow

    

Android OpenCV best algorithm for finding object in picture

By user3768533

Having looked at the available features of OpenCV, it seems to me that theoretically speaking, there are a couple of ways to find an object in a picture.

  1. Use Fourier Transform: if the object you’re looking for has stripes or some sort of repetition
  2. Use derivatives to identify edges
  3. Use cascading classifiers

In practically, how effective are each of these methods at finding an object? How do the speeds of each implementation compare? At the end of the day, I’m looking for an oval object with some repeating patterns (kind of like an American football) in my picture.

Cheers,
Kevin

Source: Stack Overflow

    

How to Use Long Tail Pro for Keyword Research

By Ian Cleary

How to use Long Tail Pro for Keyword Research

Are you looking for an efficient way to research keywords for your website?

Do you want an easy way to find the best keywords to rank in Google?

Do you know how to track how well your website is ranking for your target keywords?

Long Tail Pro is a tool that allows you to do detailed keyword research with a user-friendly interface. It provides really valuable, detailed information to help you to choose keywords to focus on, and even find available website addresses based on these keywords.

So, how does it work?

Long Tail Pro carries displays information on searches for keywords related to the terms you enter. With the information returned it’s easier to pick out keywords you have a chance of ranking for.

There are a range of keyword research tools available, but one of the biggest benefits of Long Tail Pro is the ability to search for many different keywords at once. No need to search for every option individually! Just plug in your ‘seed’ keywords all at once and set it to work.

Getting started with Long Tail Pro

To get started with Long Tail Pro, download the software from the Long Tail Pro website and install it onto your computer.

Click ‘Find Keywords’ on the top left.

Find keywords with Long Tail Pro

Click in the box underneath ‘Add seed keywords’ and input a word or phrase related to your industry or niche. Click ‘Add’.

Repeat this as many times as you want to, including as many relevant keywords as you want.

2 Add Keywords

Next, you want to add filters to make sure you only see results that are worth your time.

Here, you can choose to only see longtail keywords that have a certain search volume (either locally or globally), you can choose how long the keyword phrase should be, and you can select which top-level domains should be included, if you want to find an appropriate URL to buy.

Add filters to your search

Add filters to your search

When all that is done, click ‘Generate keywords and fetch data’.

It can take Long Tail Pro a few minutes to provide the information you need, depending on how many keywords you are searching for and how many filters you have put in place.

Wait patiently for the magic to happen!

The Long Tail Pro team made a video to show this process, step by step.

Manage your Long Tail Pro keyword results

Depending on the popularity of your keywords and the filters you have set, you might find that you are faced with hundreds of results.

Long Tail Pro makes it easy to manage these results and make them useful.

You will see that there is a column for each of the filters you set when you started the search.

You can order the results using the columns. So, if you want to see the results with the longest phrases first, click on ‘Number of Words’. This will display the results with the shortest phrases first – just click again, and you will see the longest phrases at the top of the results.

You could also choose to see the results in order of search volume, or competition.

longtailpro filtering

Click on the filter options at the top to sort

You can also filter by keyword. For instance, you might only want to see results that contain the word ‘strategy’.

You do this by typing the word into ‘Filter by keyword’ in the Keywords column.

As you can see here, this reduces the results so it only shows the phrases you are interested in.

When you identify keywords you like you can then view the Google search results for these keywords.

You are displayed a list of the top 10 results together with very useful information such as:

  • Page authority – A web page goes up in authority when it gets good quality links to it (there are other factors that contribute to but links is the main one)
  • Domain authority – This is overall authority of the website.
  • Page links – The number of links to content in the search result
  • Juice links – The number of authority links, not all links are useful.
  • by FreeAps” href=”http://www.razorsocial.com/#58865561″> Mozrank – A ranking of a website provided by a company called by FreeAps” href=”http://www.razorsocial.com/#96541016″> ‘Moz’. More authoritative sites have a higher rating.
  • Page rank – A number from 1 to 10 provided by Google. This gives an indicator of the importance of the page. As Google hasn’t updated this for a long time don’t focus too much on this
  • Age of site – Older sites tend to rank better so you’ll see the older sites get a higher number.

What you are ideally looking for is listings in search results that don’t have many juice links and their authority is quite low.

Here’s an example of results for the keywords ‘social media search’

With the premium version of by FreeAps” href=”http://www.razorsocial.com/#59927867″> Longtail Pro the keyword competitiveness score is also completed. This takes into account the domain authority, page authority, links etc and then calculates a score. The ones with the lower scores are easier to beat in search results.

Here’s an analysis of some of the search results above:

  • The first result has a reasonably low domain authority but a high page authority. If you look at the ‘juice links’ column you see there are a lot of good quality links. It’s going to be hard take over number 1 position for this!
  • The third result doesn’t have ‘social media search’ as a direct match in the the meta title displayed but you can see that it has over 30k juice links so good luck trying to replace that one!
  • The 7th result has a low domain authority and no juice links so there’s a good chance of beating that in search results.

Check your search engine rankings with Long Tail Pro

Do you know where your website ranks on Google, Yahoo! and Bing for your target keywords?

Long Tail Pro has an added feature where you can input your website address and keywords, and it will carry out a search to track where your site ranks on each of these three search engines.

This video shows you how:

Find a keyword-rich URL with Long Tail Pro

If you haven’t set up your website yet and want to find a website address that includes your best keywords, Long Tail Pro can help.

Warning: If I were you I’d avoid this functionality. Years ago Google used to rank websites better for keywords that were in your domain name. Every year Google places less emphasis on this so I think you should ignore this and not use this functionality!

Export your Long Tail Pro data to a spreadsheet

While being able to filter and look at your data within the Long Tail Pro app is useful, many people prefer to use their own spreadsheet.

To export your data to a spreadsheet, click this icon on the top right of the screen.

Export Long Tail Pro data to a spreadsheet

Export Long Tail Pro data to a spreadsheet

Now, you can manage large amounts of data within Excel.

8 spreadsheet

What’s next?

Long Tail Pro is a very useful piece of software. One of its best features is that you can carry out heavy analysis on the keywords of your choice, without being limited to only working with one or two at a time.

Long Tail Pro can provide you with vast numbers of longtail keywords, or you can apply filters to find the precise keywords to fit your bill. And you can check your rankings at the same time!

It costs $97 to buy, or you can choose the Platinum option which is $97 plus $27 a month.

There’s a free 10 day trial worth trying out.

Do you like the look of this tool? Which feature would you use the most?

Tell us in the comments!

The post How to Use Long Tail Pro for Keyword Research appeared first on RazorSocial and was written by Ian Cleary

Source: Razor Social

    

Clients and Colleagues: Asking the Right Questions

By Joe Whitwell

People around a table asking questions

Questions play a crucial role in any business. Deciding whether the job applicant in front of you is a star performer or a sociopath (or anywhere in between) can be a challenge. Navigating a client meeting with curiosity and professionalism, getting all the information you need, working out the hidden pitfalls, all whilst managing expectations of those around you, requires strategy and cunning.

This guide aims to give you the ultimate questions you should be asking clients and colleagues. These are quietly effective queries that will always deliver debate with insightful, important answers regardless of who you are talking to

1. What do you call success?

If you do not know this, then you cannot possibly hope to succeed. For a client it could be brand awareness, pageviews or profit. For a colleague it could be education, efficiency or euphoria. For me, success is alliteration (can you tell?). A clear vision for success allows everyone to work towards the same goal, as well as providing a useful reminder of why you’re doing what you’re doing.

Pair people together who want the same thing and you are on to a winner.

2. Other than for the money, why are you in business?

If the previous question returns the response “money!”, then you’ll need to dig a bit deeper.

From a client, the answer to this question can end up becoming the core message of content strategy or a whole new set of recommendations for future direction. For a colleague, it might be to make people happy, to do a good job, or even to get to know a new city. If you know this, its much easier to give people work they love and to delegate fairly and effectively.

3. Are you going as fast as you would like to?

Expect the answer for this to be “no”, as it brings to light any frustrations your client or colleague may be feeling. Then ask why. If you can solve the why with tactics and strategies, you become invaluable. For a colleague the answer will also almost certainly be no. Again, ask why, then do something to make things better. It will most certainly improve your bottom line, keeping yourcolleagues and your company happy.

Taking the time to ask questions is a crucial part of managing clients and colleagues.

4. Why are you doing this now?

For a colleague or a new starter, this question can often reveal what makes them tick. It is an insight into their state of mind, their priorities and their workload, which is all good stuff to be aware of. For a client, this is the context question. You need to understand their business direction to make yourself as useful as possible.

5. How do you make decisions?

The big split is data vs gut. People can fall pretty hard on one side or the other. Check out our very own Sam Nemzer’s thoughts. He doesn’t hold back…

The key here is to know what a client wants to see. Do they want a bulletproof graph to back your advice or a set of testimonials from happy clients and examples of previous successful campaigns so they know they can trust you?

6. What limits you?

If you can solve this problem, you can be a hero in the eyes of your colleagues or clients. It’s no mean feat, but in doing so, you’ve accomplished something that nobody else in their professional life has been able to do.

7. What is exciting for you right now?

For the client, you need to be doing everything you can to tap into this. For a colleague, explore what’s possible and help them to run with it; You’ll probably find they’ll be more focussed and productive. The reason that this question can be so useful is because passion is what keeps people up late and coming back for more. Money is no substitute.

Some of the best work gets done when you are allowed to do what you want. Just ask Google.

Distilled Manifesto Part 1

The very first sentence in the Distilled manifesto proves the need for questions.

8. Why?

This one may be a cheat, but it is the one question that still needs asking (often after you’ve asked one of the previous questions). It’s useful because it forces colleagues and clients to truly question their own perceptions. Harness your inner inquisitive child and get to the bottom of the issue.

9. How?

After why comes how. How can it be faster? How can it be easier? Maybe you can offer some tactics. Maybe you need a whole new strategy. How allows you to see what is actually achievable and the way in which it should be achieved.

10. Silence

OK, so it’s not strictly a question, but just stop talking and see what happens. Don’t ask the follow up question. Just shut up.

In silence, most people talk, and many open up. When given time, people offer more than they ever could imagine. Jeremy Vine makes that exact point when I interviewed him recently: “Sometimes if you just leave a gap, the next thing they say will be much more interesting.”

There you have it. This isn’t an exhaustive list, so feel free to add any of your own killer questions in the comment section, or get in touch on Twitter. These questions are, however, a go-to list when you know you need more information, because they each lead your colleague or client to think in a way they probably wouldn’t if you hadn’t reached out in the first place.

Source: Distilled

    

Guy Kawasaki on Understanding the Math of Success

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online (and easy-to-use) graphic design platform.

He is also the author of 13 books, including Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

He gives more than 50 keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google and Microsoft.

Now, let’s hack …

Guy Kawasaki.

In this 27-minute episode of Hack the Entrepreneur, host Jon Nastor and Guy Kawasaki discuss:

  • The benefits of working harder than everybody else
  • Never sticking with just one company
  • Being young and underpaid, old and overpaid
  • Why and how to adopt a growth mindset

Click Here to Listen to

Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Guy Kawasaki on Understanding the Math of Success appeared first on Copyblogger.

Source: Copy Blogger

    

Don't Post That! Why Half of Americans Regret Their Social Media Posts

By Sarah Snow ​Lucille Ball famously said, “I’d rather regret the things I’ve done than regret the things I haven’t done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, and these numbers vary depending on age, with 20 percent of Millennials (18 to 34) being the worst regular offenders.”

Source: Social Media Today

    

How to Conduct Podcast Interviews Like a Pro

By Rainmaker.FM

This week, Amy Harrison invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews.

Get ready to access the cheats, tips, and hacks that will give you some serious interviewer skills (and boost your business credibility).

Jon Nastor hosts Hack the Entrepreneur, where he’s managed to get more than 100 entrepreneurs to reveal the habits, philosophies, and actions that have helped in their success.

By publishing show after show, Jon combatted nerves and honed his interview skills but more importantly, saw how podcast interviews could build a seriously engaged audience.

His podcasting expertise is in high demand, and he now hosts a show with Jerod Morris called The Showrunner (also on Rainmaker.FM), which is a podcast about podcasting.

What’s more, Jerod and Jon have developed a system you can use to create a highly-engaged podcast for your own business (more exciting details about that at the end of the episode).

Tune in to this episode of Hit Publish to find out:

  • How interviews can help increase your content output (and lighten your content creation load)
  • Who will make the perfect guest for your audience — it might not be who you think
  • Three rules for getting sought-after experts to say “yes” to your interview
  • What you need to do before any interview to get the best performance from your guest

Click Here to Listen to

Hit Publish on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How to Conduct Podcast Interviews Like a Pro appeared first on Copyblogger.

Source: Copy Blogger