Monica Lewinsky: Marketers Fuel a "Blood Sport" of Public Shaming

By Carianne King Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off.

Source: Social Media Today

    

7 Common Mistakes Writers Make When Pitching to Editors

By Rainmaker.FM

Do you have pet peeves about human interactions? What types of behavior absolutely drive you nuts?

You could hate when someone doesn’t say “thank you” when you hold a door open for him or become extremely irritated when someone chews gum too loudly.

Editors are humans with pet peeves, as well, so if you’d like an editor to review — and possibly publish — your writing, there are certain actions you should avoid.

In this 32-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • A common grammar mistake Stefanie recently made
  • 7 common mistakes writers make when emailing editors (and how to fix each mistake)
  • How to tailor your content for a specific publication
  • How to build relationships with editors
  • A bonus tip for ambitious content creators

Click Here to Listen to

Editor-in-Chief on iTunes

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post 7 Common Mistakes Writers Make When Pitching to Editors appeared first on Copyblogger.

Source: Copy Blogger

    

What it Takes to Leave the Corporate World (and Not Look Back)

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur is the founder and CEO of Small Business Trends, an award-winning online publication, which offers breaking news and advice for small business owners.

She is a former corporate attorney that left that corporate life and founded her own company in 2003.

She is considered an authoritative voice on small business issues and has been noted and quoted in respected publications (such as the Wall Street Journal).

Her name has appeared in multiple “top” lists, and she was featured as one of Hubspot’s 100 Most Powerful Women on Twitter.

Now, let’s hack …

Anita Campbell.

In this 35-minute episode of Hack the Entrepreneur, host Jon Nastor and Anita Campbell discuss:

  • How sticking with things can be good for entrepreneurs
  • Why it’s necessary to measure your progress over the long-term
  • If you don’t know how to do something, don’t do it
  • Understanding that we all work for someone, whether we like it or not
  • The hard part of identifying your core competency

Click Here to Listen to

Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post What it Takes to Leave the Corporate World (and Not Look Back) appeared first on Copyblogger.

Source: Copy Blogger

    

Why Native Advertising Fails

By Sarah Snow It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it. While 71% of viewers scroll down on regular content, only 24% scroll down on native ad content. And even then, among the 24% of people who scroll, only 2/3 won’t make it past the first third of the article.

Source: Social Media Today

    

How Steve Scott Makes $30,000 Per Month Publishing Kindle Books

By Rainmaker.FM

Most Authorpreneurs earn their living from speaking gigs, consulting businesses, and other indirect sources.

Rarely does one make the vast majority of their income directly from the sale of their books. Steve Scott is different.

Steve earns a great living selling digital books on Amazon’s Kindle platform … to the tune of $30,000 per month.

With more than 58 titles in his catalog, this self-publishing mega-star has rewritten the rules of success for authors who want to earn a living writing books.

In this episode of Authorpreneur, host Jim Kukral and Steve Scott discuss:

  • How Steve writes so many books
  • Exactly how he earns money from his books
  • The lifestyle his independent book business affords him
  • Why self-publishing is the only choice for him
  • His ten-year plan to retire on his book income

Click Here to Listen to

Authorpreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post How Steve Scott Makes $30,000 Per Month Publishing Kindle Books appeared first on Copyblogger.

Source: Copy Blogger

    

How to use Globalize 1.0 and get specified culture info

By GopalaKrishnan subramanian

How to use Globalize 1.0 in html web application .

I need to get the below information using Globalize 1.0 support

  1. How to create simple sample with Globalize 1.0 support.

  2. How to get the default currency and percentage symbol using Globalize 1.0 support and how to change the symbol dynamically

  3. How to get the Positive / Negative pattern for Currency/Percentage value of the specified culture and how to change the pattern dynamically

  4. How to get the default date format of the culture.

  5. How to get the default group separator and decimal separator for the specified culture

If you have any samples and code snippet for the problem means then please share it.

if possible share the simple sample with Globalize 1.0

Thank you…..

Gobala

Source: Stack Overflow