What Is a Local Citation and Why Should Small Businesses Care?

By Scott Barnett If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we’d like to help set the record straight. …read more

Source: Social Media Today


Outdated Content: How to Consistently Evaluate the Quality of Your Copy

By Julia McCoy The number one money sinkhole for many website owners comes from outdated content. The problem with outdated copy is that it can be so easy to become inundated by it. The quality of your content is directly related to the quality of your site as a whole. This means that the more outdated content that you have clogging up your website, the less efficiently it performs. …read more

Source: Social Media Today


Awesomizing YouTube [INFOGRAPHIC]

By Maddie Grant YouTube has more than 1 billion unique viewers every month. It’s also a creator hub for those who want to make their own videos. Create videos. Find your audience. Did you know you can make your photo slideshow on YouTube using their tools? You can also make add titles, make captions and add music, all on the YouTube platform itself. Check out this infographic to learn about all the free tools that YouTube offers. …read more

Source: Social Media Today


Facebook to Enter eCommerce Search by Acquiring TheFind

By Dipanjan Mukherjee Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well. …read more

Source: Social Media Today


True Confessions About Copyblogger’s Authority Conference (Last Chance to Save)

By Jerod Morris

The Early Bird Price for Authority Rainmaker ends tomorrow, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May.

But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career.

The quick version: She came to Denver questioning why she was even in the room; she left prepared to take a leap of faith and bet on herself. So she did. Now she runs her own company.

She got clarity, so she got moving.

(By the way, we didn’t ask Raubi to write about her experience. She wanted to share her story.)

I read that article … and suddenly what I had to say about Authority Rainmaker didn’t seem to matter so much anymore.

Here’s what does matter …

What mattered about last year’s event is what you — or people like you, people like Raubi — took away from it.

And what will matter most about this year’s event is what you — or people like you, including Raubi (who already bought her ticket to come again) — will take away from it.

Since nothing predicts the future quite like the past, I spent some time looking back at what people said about last year’s event right after it happened. What those folks were thinking, feeling, and saying to their own audiences on their own accord after the event is far more relevant than anything I could write here.

Why? Because it’s the most accurate predictor for how you will be feeling on May 15 after this year’s event, should you choose to invest your time and money to attend Authority Rainmaker.

So, instead of the post I was going to write, here’s a sampling of what people who are a lot like you were telling their audiences after last year’s Authority event …

Real talk about last year’s conference

I would have to say the biggest benefit for me (and what I’m looking forward to again) is being surrounded by folks who ‘get it’ and being able to have spontaneous conversations about things that most people IRL don’t know/care about.

~ Anthony Sills, founder of Professional Pen Copywriting

Even before landing in Denver I was confident I’d come away from the experience with increased knowledge and things to act upon. What I wasn’t expecting was to leave newly inspired to create things that matter and to produce art. Woah.

~ Lisa Barone, VP of Strategy at Overit

Authority Intensive marked the end of my struggle, the end of my meandering blog, and the end of me not starting. Once I was able to experience the truth about being an authority, I understood what I needed to do.

~ Darren DeMatas, Chief Lemonade Maker at Intertwine Marketing

I made more meaningful connections than I could have ever expected because people came with an open mind, no matter their background, and treated everyone like he or she could be the next Jeff Bezos.

~ Ted Karczewski, Marketing Content Specialist at Skyword and the Managing Editor of the Content Standard (TCS).

What I loved most was the people. It was a great opportunity to network, and I made connections with people that I’m still in regular contact with today. My initial hesitation was the price, but the line-up, and commitment to investing in myself to advancing my business pushed me over the hump. This year — honestly, it didn’t even matter who the speakers were, or the agenda. I’m most excited about the people. Deepening relationships that were formed last year and creating new ones. See you there!

~ Sonia Thompson, founder of TRY Business

I was quick to sign up when I heard that Copyblogger was hosting their first content marketing conference. They had a lineup of speakers that was a roster of my heroes. The other great aspect of the conference was that we were all in one room so we didn’t have to choose between sessions.

~ Judi Knight, Founder and Chief at New Tricks.

The best part about Authority Intensive was the energy. With so many smart people in one room, you are bound to get wrapped up in the excitement of the moment. This event was unique in that I’m still very much feeling that excitement a week later. I’m still poring through my notes to identify actionable goals that we need to execute on. Here is the list so far: [21 bullets].

~ Jimmy Daly, head of marketing at Vero

It was, in a word, AMAZEBALLS. It was a lot to take in. Two REALLY full days of content, and I have to admit that my brain was threatening to explode a bit. After two full days of learnin’, and three open bars, I needed to go home, put my feet up, and just let things percolate for a bit. Yeah, that lasted about a day before I wanted to DIVE back into my notes and pull out all the goodies I had scribbled down.

~ Lacy Boggs, Director of the Content Direction Agency

It was a good time start to finish. The people were super-nice, not haughty or arrogant at all, even though I’m not in their league yet. This year I have a daughter joining me — that’s how valuable I think it is. You will be glad you came. And while you’re there, find me and share a conversation over a drink or during a break. Almost forgot — I’d never been to Denver. Cool town.

~ James Pier, financial advisor at The James Pier Company, Inc.

I was in Denver, CO last week, attending the first-ever live event from the Copyblogger.com folks. Their ‘Authority Intensive 2014′ was sold out. It may be the best conference I’ve attended on copywriting and content marketing.

~ Alison Lueders, …read more

Source: Copy Blogger


12 Social Media Tools from Social Media Marketing World

By Ian Cleary

12 Social Media Tools from Social Media Marketing World (portrait)

Social Media Marketing World (run by the team at Social Media Examiner) is the largest and certainly one of the best social media conferences globally.

Over 2,300 people descend to San Diego for 2 days to meet and learn from fellow marketers.

I delivered a presentation at this event about 12 social media tools to help with social media marketing.

My focus was to help companies become more efficient and effective. In a recent survey by Social Media Examiner over 26% of marketers spend at least 6 to 10 hours a week on social media marketing. That’s a lot of time!

If you could get some of that time back you could focus on other areas of your business and generate more profit.

But always remember without a good strategy tools are not going to help you!

Strategy gives direction

In the following, we discuss a problem and then give you some of the best social media marketing tools to solve that problem.

1. Most People Don’t See Your Content!

When you share out content on social media and most people don’t see it’s a real waste.

Here’s a study from Statista last year which shows average reach on Facebook going down to 6.2% for all brand pages and 2.1% for brand pages with more than 500k likes!

Facebook Organic Reach

Massive declines in organic reach

Implement a better sharing strategy with PostPlanner.

PostPlanner have just released a web based management tool for Facebook and Twitter.

There is some great functionality available with Postplanner that will help get your content seen:

  • Specify the type of content that gets shared at different times – This is useful because you might find that images work better at certain times and text updates at other times.
  • Re-send your content – Sharing your content out once is generally not enough. Postplanner lets you set up options for sharing your content multiple times. You add it to a queue and specify when and how often you want your content shared.
  • Content discovery engine – You can find the most shared pieces of content (text and images) related to your niche and then reshare the most relevant content. If content has already been proven to be popular it is likely that it will be popular for you.

Define your posting schedule

2. Not Sure Which Posts Will Rank on Google

It’s normal that around 20% of your blog content will deliver you 80% of your traffic. A lot of blog posts you write get some initial traffic but then get very little organic traffic from search engines after they are initially published.

Inboundwriter solves this problem.

When you have an idea for content add it to Inboundwriter and it will analyze it to tell you the following:

  • The chances of this ranking well on Google
  • Related keyword terms that should be included in the post if you write based on this topic
  • The important words that need to be in your title
  • How competitive it will be to rank

In the following the title ‘social media marketing tools’ ranks with a score of 97 and a color coding of green. This means this has a very good chance of getting good traffic from a post containing this term.


Take the guess work out of creating content

3. Twitter Followers Not Growing Quick Enough

If you deliver great content to your audience on Twitter your followers will grow.

But if you want to grow your followers quicker you need to follow more people on Twitter.

ManageFlitter is a very useful tool for managing your Twitter account. One area of functionality that is particularly useful is their power mode.

You can run really advanced filters to find relevant people to follow and process them yourself or pay Manageflitter to process them for you!


Apply and save filters

The Manageflitter team will process these based on the maximum number of follows per day you have set.

This is important because Twitter doesn’t like it if you follow too many people at the same time!

When you create the filters you can save them and then re-run them at later stage.

You can also set up rules to unfollow people that haven’t followed you back!

4. Not Enough Followers on Google+

If you want to build your followers on Google+ Circlecount is a really useful tool.

As well as providing really useful analytics on your account it helps you find relevant people to follow.


Apply filters to find people to follow

For example, you can pick out a relevant post and get a list of the people that have engaged in the post or find people part of a shared circle.

5. Not Selling on Social Media

We talk a lot about engagement on Social Media but what about selling on Social Media?

There will be more options and apps available to sell on Social Media over the next couple of years.

One company that is making great progress in this area is Heyo with the launch of Heyocart.

With Heyocart you share a status update on on your Facebook business page and your fans can enter the word ‘buy’ to buy the product!

Fans just enter BUY in a comment and HeyoCart takes care of the payment

Fans just enter BUY in a comment and HeyoCart takes care of the payment

6. Difficult to Produce Video

We all know that video is becoming increasingly important but we are put off video because of the time to create it.

Directr iPhone App

This is a cool iPhone app that provides templates and directions for creating videos based on themes.

For example, if you wanted to create a video about a restaurant you can pick a storyboard and take pictures as requested. Directr will then compile the video for you.

You can add music and an …read more

Source: Razor Social