Be a Pinterest Pro

By thekissagency

February 27, 2015
Pinterest isn’t all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.

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Source: Social Media Today

    

Joining the Customer Journey Using Online Communities

By Vanessa DiMauro

February 27, 2015
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.

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Source: Social Media Today

    

20 Sites to Get Free Stock Images for Commercial Use

By massarogi

February 27, 2015
Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the dirty work for you and compiled this resource of 20 different sites so you can get free stock images that fall under the Creative Commons Zero license or similar.

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Source: Social Media Today

    

Your Tech Startup Doesn’t Need to Be in Silicon Valley

By JeremiahOwyang

February 27, 2015
I’ve seen many successful startups emerge and flourish outside of Silicon Valley, like Hootsuite, Jive, Bazaarvoice, Omniture, Spredfast, Sprinklr, BuddyMedia, BlaBlaCar, Freelancer, and a plethora of Chinese tech companies that are worth billions and billions, so I guess that rules out any suggestion that all startups must be in Silicon Valley.

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Source: Social Media Today

    

How to Promote your Content Across Earned, Paid and Owned Media

By quinwoodwardpu

February 26, 2015
​Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, or else you risk a massive shadow cast upon your hard work. Let’s explore the ways in which you can promote your content, leaving no channel unturned.

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Source: Social Media Today

    

Psychological Marketing vs. Social Media Marketing

By BrettRelander

February 26, 2015
Approaching your social media marketing campaign using a psychological standpoint can help you to leverage the power of the human psyche to increase brand exposure and actually convert your customers and prospects into brand advocates. As a result, you may find that you can do less actual marketing while focusing more on your customers and prospects.

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Source: Social Media Today