Have new content that you’d like to be discovered and found in Google’s search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google’s index. …read more
Like anything worth doing — raising a family, building a house, growing a garden — there are a lot of small things you need to figure out how to do correctly.
But arching over all of these is the Big Thing — and if you get it right, the details will tend to work themselves out.
It is my strong belief that we are on this planet to help one another. And that business is a way to do that on a greater scale.
To help each other, we have to connect
I first got online in 1989, when “social media” was called virtual community, for those who had a name for it at all.
Of course we knew that it would change the world, because it had changed our world so much. And yet, it didn’t change as much as we imagined it would.
(In case you’re curious, online community looked pretty much exactly like it does today; the connection platforms are just easier to use now. Spam and scandal, connection and conflict all looked remarkably like they do in 2015. Human nature is a stubbornly consistent thing.)
There were always a few mysterious denizens in any community who remained purely “virtual” to us. Some had dark secrets — on the Internet, nobody knows you’re a dog, in the words of the 1993 New Yorker cartoon.
And you only had to come across a couple of dogs before you learned to pair online communication with old-fashioned offline connection. To go “F2F” as we said back in the olden days.
Here we are, on the cusp of 2015, and things haven’t changed so very much.
The age of miracle and wonder
The Internet allows us to connect in ways that are remarkable and new. We can form friendships with anyone on the planet. We can share our message with thousands or hundreds of thousands or millions — at virtually no incremental cost. We can even watch an astronaut play a favorite tune … from space. (And talk with him on Facebook or Twitter about it.)
And the more amazing the technology gets, the more it brings us right back around to who we fundamentally are.
I like Jonathan Haidt’s definition of our nature — 90 percent ape and 10 percent bee. We are a social creature. (Even confirmed introverts, like Brian and me.) And it is our deepest nature to connect and to work together.
It was the sitting together in the halls, throwing around ideas, musing on business problems, joking and brainstorming and engaging. Or even forgetting all about business for a few hours to dance in a nearby club.
You can ask anyone who was there: The energy of connection was palpable.
Catching up with loved friends who live in faraway lands, like Darren.
Why have we talked so much about this year’s upcoming Authority Rainmaker conference? Because we crave more experiences like that — exhilarating, exhausting, deeply satisfying.
Just like we did last year (but on a larger scale), we’ve organized the event around profoundly useful content, yes — but also with all kinds of social spaces for connection and conversation. (This year we’ve scored the very beautiful Ellie Caulkins Opera House in Denver, which has not only a superb theater space but also spacious, welcoming areas for conversation away from the main stage.)
We’ll organize a rock-solid program of sessions, which will make you hate to miss any of them.
And then we’ll tempt you to miss some of them.
To venture out into the wide hallways, grab a drink and a snack, meet up with someone you’ve only known online until now. Reconnect with old friends. Make new connections and expand your circle beyond where you thought it might ever go.
Whether or not you can join us this May (I sincerely hope you can, because I want to meet you), make it your resolution for this year.
Only connect — more deeply, more strongly, more widely. Help more people. Accept help from more people. Build cooler things. Deepen your connections. Grow your business, and grow your brain.
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. …read more
The time of year when we wind down one year in anticipation of the next by taking a final look back at the best of the best content published here at Copyblogger during the last calendar year. It’s become an annual tradition.
But first, I want to highlight the best Copyblogger moment from 2014.
And it’s an easy one to pinpoint.
It’s the moment when our entire team received an ovation at the conclusion of Authority Intensive in May (see image above, taken by Godhammer).
I’ve never been prouder to be a member of the Copyblogger team, and I can’t wait to have an even better experience in May 2015 at Authority Rainmaker.
I hope you’ll join us.
And now, without further ado, here are the best posts published on Copyblogger in 2014, as chosen by our staff and by you (based on your visits and shares).
Favorites from the founder and CEO
Let’s start with recommendations from the man who started it all nearly a decade ago, Brian Clark.
And for those, I will direct your attention to the sidebar. See where it says “Popular Articles?” That list is curated by Mr. Clark. So anytime you want to know what he thinks is an especially excellent Copyblogger post, just browse that list.
I’ll highlight five here that didn’t make it onto other lists below:
It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries. …read more
One glance at a writer’s work space is a window into a threshold where words are wrought that can change the world.
Being extraordinary? That’s up to you.
From composing wise missives about the art of persuasion, to simply sipping wine and listening to a baseball game, thank you for giving us a glance, Mr. Pink.
It’s truly inspiring.
Want to take your content marketing to the next level?
Daniel Pink is among the powerhouse lineup of speakers who will be presenting at Authority Rainmaker May 13–15, 2015 in Denver, Colorado. It’s live content marketing training and networking for real-world results.
Super Early Bird pricing is now in effect, which saves you $500 off the full price. The price goes up on January 16, so don’t wait and pay more.
About the author
Kelton Reid is Director of Multimedia Production for Copyblogger Media, and an independent screenwriter and novelist. Get more from Kelton on Twitter and Google+.
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children’s logo design competition. …read more
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing. …read more