Maybe We Should Break Up With Google

By Jennifer Van Iderstyne

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it’s time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. …read more

Source: Search Engine Watch

    

The 2014 Digital Dollar Shift [INFOGRAPHIC]

By Kristin Lubben

As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B-to-b marketers are nimble and engage more qualified audience for their products.

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Source: Social Media Today

    

“Free Social WiFi” Isn’t Exactly Free

By jaredchowe

The idea behind the concept of social WiFi is pretty simple: merchants offer free WiFi service to customers who visit their stores in exchange for customers logging into their network using their Facebook or LinkedIn accounts or by giving the merchant their email address. Once the consumer gets access to the WiFi network, they are asked to like the merchant’s Facebook page, or subscribe to a mailing list. But what you (the consumer) may or may not understand is this: by logging into the merchant’s social WiFi network, you are implicitly entering into a business arrangement with the merchant, which allows them to gather your data for marketing purposes.

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Source: Social Media Today

    

Social Startups: Inside Social Shows the Wasted—and Worthwhile—Half of Ad Dollars

By shaybmoser

“It’s amazing that the most advanced social marketing teams still struggle with knowing if their efforts are successful. We answer that for them and, more importantly, show them how to improve,” says Joey Kotkins, co-founder and CMO of Inside Social. The 2013 Techstar startup offers solutions to track your company’s social efforts across multiple social channels all in one place. This includes exactly how your social shares lead to engagement, conversions, signups, purchases, and more.

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Source: Social Media Today

    

Why Outsourcing Social Media Is a Winning Strategy

By thuff007

On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder. Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.

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Source: Social Media Today