Defining Local SEO KPIs & How to Measure Them for Maximum ROI

By Bill Connard

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. …read more

Source: Search Engine Watch

    

Beyond Engagement: Making the Case for Employee Advocacy

By greykite

Although there’s a strong case for employee advocacy, we reconsider the advantages of brand-owned channels compared with personal networks in advocacy programs, remaining conscious of the reduced reach that this entails. Whichever way you choose to go, success is still dependent on doing the right things from the get-go and sticking with them. Employee advocacy may still be young, but it’s becoming increasingly effective as social channels become the norm in business.

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Source: Social Media Today

    

The State of Social Media Scheduling

By MelissaMegginson

With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mine, it’s easy to see why social media scheduling is such a hot topic right now. In this follow up study from Software Advice, a social CRM evaluation company, we learn how marketers are using social media optimization tools and what goals are driving their usage.

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Source: Social Media Today