How to Hire a PR Firm: 10 Tips to Finding the Right Match

By mcowlin So, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver a positive impact. Here are ten tips to guide you.

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Source: Social Media Today

    

Analytics Strategies to Measure Social Signals

By Jayson Bowden Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.

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Source: Social Media Today

    

Protecting Your Website: Who Owns Your Domain Name?

By Stacy Layman Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.

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Source: Social Media Today

    

The New Remarketing on Facebook

By paulvanwinssen Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.

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Source: Social Media Today

    

5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]

By Juliana Casale Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix.

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Source: Social Media Today

    

Content is Only as Good as Its Shareability

By dallaspreneur It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.

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Source: Social Media Today

    

How to Perk Up Your Dying Facebook Page

By alistair.roque You have to remember that people see Facebook as a fun social sphere where they go to connect with friends and enjoy. Your goal of enticing them to become your customers should never go against this principle. Hence, you should avoid hard-selling tactics that can portray you as an aggressive business outsider.

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Source: Social Media Today

    

The Big Brand Theory: The X Games

By RicDragon With its vast library of professionally created sports images, one of the X Games’ big endeavors is the sharing of images through social media. As the brand becomes more image-based, Katie Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”

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Source: Social Media Today