5 Essential Rules for Effective Content Marketing

By Andrea Fisher Content marketing is its own kind of beast. Dependent on strong creative writing abilities and a fine knack for business; it is a profession that is fast-paced and in huge demand throughout the globe. Every business depends on content marketers to establish strong marketing campaigns, provide creative insight and help shape a company’s public perception.

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Source: Social Media Today

    

Is How You Serve Your Customers Costing You Business?

By SueCockburn As a small business owner I’m grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I’m grateful for those occasions nonetheless because, when I’m on the receiving end of poor service, it serves as a strong reminder of why each and every customer needs to receive first class care!

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Source: Social Media Today

    

6 Research-Backed Ways to Get More Followers on Twitter, Facebook, G+, and More

By kevanlee There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and we’ve always been interested in the research behind the advice. How, specifically, can you increase your followers? Which actionable tactics can you take today? I went looking for data–and I think I found a few good answers.

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Source: Social Media Today

    

Social CRM: What It Is and Why It Is Important for Business

By michael-jaccarino There is a shift occurring in the way that business is being conducted. The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach. New business models have formed from this rapidly evolving sales environment and it is important for businesses to stay on top of this alternative paradigm.

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Source: Social Media Today

    

The Augmented Intelligence Team at Evernote Is Evolving It Into a Smarter External Brain

By Prasant Naidu Technology is becoming smarter. We want machines to be far superior than humans and serve us with minimal manual effort. Intelligence amplification or augmented intelligence (AI) is making this possible. Bay Area-based notetaking and archiving startup Evernote is building intelligent solutions to help their customers with a team devoted entirely to AI.

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Source: Social Media Today

    

Socially Stephanie: Visual Communications for the Graphically Impaired

By StephanieFrasco “Dear Socially Stephanie: I suck at graphic design. I’ve just never been a very visual person. Do I have to use images in my social media presence? Or could I get away with a text-based presence?” The short answer is no – but there’s no need to panic, because there are plenty of great tools out there for the graphically challenged.

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Source: Social Media Today

    

14 Insights Gleaned from the Speakeasy Community Manager Interview Series

By JasonShen Over at Speakeasy, our own Taisa Veras has interviewed a slew of awesome community managers from organizations like PSFK, Spartan Race and Vitamin T to get their insights on reaching their audiences, earning engagement, developing new campaigns and more. In this round up, we’re sharing some their best tips.

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Source: Social Media Today