Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results

By Jennifer Slegg

If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results? …read more

Source: Search Engine Watch

    

Video Killed the Text Star? Social Video Drives More Engagement on Facebook Than Text

By docmarkting Social media may be a relatively new concept for most brands and digital marketers, but the its way of working is already changing. Social videos are also a great way to communicate any message very quickly to a responsive audience. Creators of social videos can also clear up doubts and quell the anxieties of the viewers instantly.

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Source: Social Media Today

    

Sprinklr Raises $40 Million – and Expectations – for Enterprise Social Relationship Management

By BrentLeary Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.

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Source: Social Media Today

    

The Power Play of Utilizing Social Media APIs

By Jayson Bowden Software companies use an Application Programming Interface or API in order to introduce their programming instructions to third parties for better accessibility and integration of their programs to the company services. An API involves a software to software interface that allows a third party website owner to connect to the services of another company.

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Source: Social Media Today

    

The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

By Bryan Kramer Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for businesses today.

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Source: Social Media Today

    

Social Advocacy & Politics: Social Under Uncertainty

By DrDigipol According to many political campaign consultants, the decision to put political campaign resources into social media is a risky proposition. Whereas investing in television ads, field efforts and other traditional campaign tactics are well within their comfort zone, social media is filled with uncertainty.

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Source: Social Media Today