Taking a Stand for Ethics and Accountability in PR: Paula Pedene, APR

By CarrieMorgan Paula Pedene, APR, is a hero worth admiring who upholds Public Relations Society of America Code of Ethics standards in every way, and her situation has the Arizona PR community in an uproar. In my opinion, she deserves industry recognition in a major way.

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Source: Social Media Today

    

LinkedIn Company Pages You Should Copy

By benwachtel24 They say imitation is the sincerest form of flattery, and unless it’s a very sarcastic impression of your company’s CEO, that’s probably accurate. It’s very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking.

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Source: Social Media Today

    

CRM and the Customer Code Halo

By tedshelton CRM is the core system of engagement for managing the use of social with your customers and deriving value, across all functions of your business – sales, service, and marketing. Most companies have one or more CRM systems – often more than one, as a separate CRM initiative may have been pursued for sales vs. service.

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Source: Social Media Today

    

Do You Advertise on Facebook Yet?

By Krista Bunskoek Have you lost your organic reach on Facebook? There’s so much griping these days about brands losing the free reach they once had. With Facebook, we’ve been, well, spoiled. We’ve gotten used to marketing our messages and engaging with customers on the world’s most diverse and consumer rich site in the world – without paying a dime to the platform.

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Source: Social Media Today

    

Snapchat: A New Breed of Network

By derekrsmith74 Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.

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Source: Social Media Today

    

Increase Purchase Intent Through Social Media Responsiveness

By RGBSocial If you’re a ‘set it and forget it’ kind of social media marketer, recent statistics may have you thinking more strongly about getting involved in audience-initiated conversations and reviews. Shoppers who read brand responses that offer to refund, upgrade, or exchange products are 92% more likely to purchase

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Source: Social Media Today

    

Managing a Sterling Communications Debacle

By Aaron Perlut My former business partner Dan Callahan has often said to clients, “I can get you on the front page of the New York Times if you really want. You might not like it, but I can get you there.” I was reminded of this, of course, as the racism debacle surrounding Los Angeles Clippers owner Donald Sterling erupted this week.

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Source: Social Media Today

    

Social Startups: SmashFuse Is the New, Simplest Social Search Engine

By shaybmoser Wouldn’t it be nice if you could find current and trending topics and information from 10 (and counting) popular social platforms all in one place? Well, you don’t have to imagine any longer. SmashFuse launched in the past 30 days, making it super easy to search for content ideas to share on social media profiles in a few steps.

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Source: Social Media Today