5 Ways Service Can Improve Customer Retention While Reducing Costs

By DebraEllis Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them.

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Source: Social Media Today

    

4 Trendy and Efficient WordPress Plugins for Bloggers

By philcohen4 WordPress is one of the best creations for bloggers, developers, small business owners, and virtually anyone who wants to put their views, products, or information on the web for the masses. If you own a WordPress account, you know exactly how hard it can be to keep up with it and your SEO presence.

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Source: Social Media Today

    

#Social Survival Manifesto Principle No. 8: Quit Being a Monolith

By Tom Liacas Letting employees loose as amateur spokespeople opens risks that they may utter spontaneous and compromising statements and share inappropriate content. Given the number of recent social media ‘fails’ initiated by rogue employee tweets or videos, this fear is well founded. Can it be managed? Yes.

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Source: Social Media Today

    

Black Friday: Top US Retailers Battle for Social Media Attention

By miguelstil Walmart began its fight for Black Friday supremacy last week, when the world’s largest retailer decided to match some of Target and Best Buy’s top Black Friday bargains. The company managed to drive shoppers’ interest not only using traditional marketing and PR strategies, but also engaging them via social media, like never before.

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Source: Social Media Today

    

How to Write Better Homepage Content Than Your Competitors

By Anthony Baisi If you’ve been writing website content for a while then you understand the importance of creating a connection with your visitors as quick as possible. There are essential elements that need to be included in your website’s content in order to connect, build trust and inspire action.

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Source: Social Media Today

    

Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

By DouglasKarr With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload. Research has found that presentations with words and images are 50% more effective when the words are communicated verbally.

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Source: Social Media Today