Women Launch More Companies, But They Stay Smaller

By Ekaterina Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1 million in revenues.

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Source: Social Media Today

    

Shop Black Friday Like an Inbound Marketer

By Sam Lowe We’ve been attacked by Black Friday ads and deals for the past few weeks. It’s insane, there are deals everywhere! You can try busting out the Black Friday flyers and circling what you want, but that will end in an unorganized mess. It’s the 21st century, people: the best way to shop on Black Friday is with mobile apps.

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Source: Social Media Today

    

PR Firm Accused of Wikipedia Sockpuppetry

By ginidietrich A Texas PR firm, aptly named Wiki PR, has received a cease and desist letter from Wikipedia because it’s been discovered they have created fake accounts for the sole purpose of adding their clients to the online encyclopedia. The letter accuses the firm of sockpuppetry, which undermines the principles of objectivity and neutrality of the site.

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Source: Social Media Today

    

How to Manage Customer Service for Your Product Online

By Alex Coley Many companies are starting to make the leap into social customer service. The tipping point from listening to engagement is reaching a critical mass. But how to make the move less of a leap into the unknown? Firstly put in steps between monitoring, engagement and customer service. Give yourself a smoother transition.

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Source: Social Media Today

    

How Twitter Influences Holiday Purchases [INFOGRAPHIC]

By leaderswest Twitter and shopping go hand in hand. Now I know what you might be thinking: “who says?” or “that’s not what nearly every other study that has looked at Twitter’s impact on shopping reports.” To answer your first question: Twitter says so. To answer your second question, who are you going to believe, Twitter or everyone else?

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Source: Social Media Today

    

6 Social Networks to Watch in 2014

By sashattuck With the holiday season in full swing and 2013 winding to a close, it’s a good time to reflect on the year in social and look ahead to what might be the next big thing in 2014. While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new, unique and niched social networks poised to make a big splash.

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Source: Social Media Today